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Concepts · 5 genres

Template in. Business out.

Shop, blog, portfolio, SaaS, restaurant. The businesses are made up; the decisions aren't. They're the same five we make on every real project, shown one at a time so you can see what each one changes.

01

E-commerce

Stage 1/5 · Generic

The generic version

A welcome-to-our-website headline, a nav full of links, five buttons all asking for something different, and a grey box where a photo should be. Technically, it's a website.

northbound.exampleConcept · E-commerce
Northbound, a fictional e-commerce website, at stage 1 of 5: The generic version.

02

Blog

Stage 1/5 · Generic

The generic version

A welcome-to-our-website headline, a nav full of links, five buttons all asking for something different, and a grey box where a photo should be. Technically, it's a website.

slowsignal.exampleConcept · Blog
Slow Signal, a fictional blog website, at stage 1 of 5: The generic version.

03

Portfolio

Stage 1/5 · Generic

The generic version

A welcome-to-our-website headline, a nav full of links, five buttons all asking for something different, and a grey box where a photo should be. Technically, it's a website.

halden.exampleConcept · Portfolio
Halden, a fictional portfolio website, at stage 1 of 5: The generic version.

04

SaaS

Stage 1/5 · Generic

The generic version

A welcome-to-our-website headline, a nav full of links, five buttons all asking for something different, and a grey box where a photo should be. Technically, it's a website.

orbit.exampleConcept · SaaS
Orbit, a fictional saas website, at stage 1 of 5: The generic version.

05

Restaurant

Stage 1/5 · Generic

The generic version

A welcome-to-our-website headline, a nav full of links, five buttons all asking for something different, and a grey box where a photo should be. Technically, it's a website.

emberandsalt.exampleConcept · Restaurant
Ember & Salt, a fictional restaurant website, at stage 1 of 5: The generic version.

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