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File 01 · Ready-mix concrete

Ultramix Concrete

An industrial site that talks like a dispatcher: specs, fleet and service area up front, one action at the end of every section.

Location
Acheson, Alberta
Year
2026
Services
Web design · Development · Motion
Stack
WordPress · Elementor · GSAP
Ultramix homepage hero with an oversized gradient ULTRAMIX wordmark

Context

Ultramix supplies ready-mix concrete out of Acheson to Edmonton, Sherwood Park and Leduc. Their buyers are builders and contractors, people who want strength specs, capacity and a way to book a pour, not a brochure.

What we built

  • 01Homepage structured as a spec sheet: strength range, batch control, fleet and service area in the first screen.
  • 02Strength section with an illustrated compression test and a gauge marking the 30–35 MPa supply band.
  • 03Animated fleet section and a schematic service-area map of the Acheson hub.
  • 04Audience cards for residential builders, infrastructure builders and cribbing specialists.
  • 05"Secure your slot" contact flow with one-click copy for phone and email.
Strength section with a 30–35 MPa gauge and compression test illustration
Fleet section with mixer trucks driving across the page
Ultramix homepage on a phone

Decisions

  1. Type as the hero

    A full-bleed, gradient-filled wordmark does the work a stock photo usually does, and loads faster.

  2. Honest data viz

    The MPa gauge is labelled as an illustration of the supply range, not a test result. Credibility over drama.

  3. One action

    Every section resolves into the same next step: secure a slot on the schedule.

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