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File 02 · Liquor retail · Ecommerce

Econo Liquor

A three-site retail system: one hub that routes shoppers to the right store, and two WooCommerce storefronts with around 2,800 bottles each.

Location
Edmonton area, Alberta
Year
2026
Services
Web design · Ecommerce · Development · Motion
Stack
WordPress · WooCommerce · Elementor · GSAP
Econo store chooser with North and West store cards

Context

Econo Liquor runs two stores in the Edmonton area. Each needed its own shop with its own stock, while still feeling like one brand that people can find in a single place.

What we built

  • 01A store-chooser hub at the root domain that sends shoppers to the right location.
  • 02Two WooCommerce storefronts on their own subdomains, searchable across roughly 2,800 bottles.
  • 03Editorial, numbered collections: Alberta craft spirits, Canadian whisky, wine under $10, new releases, specials.
  • 04Story-led merchandising, like a short history of Alberta distilling next to the products it explains.
  • 05Tax-included pricing, price filters and in-store pickup.
Econo Liquor storefront hero: A shelf worth the trip
Alberta Craft Spirits section with a distilling timeline and product cards
Econo Liquor storefront on a phone

Decisions

  1. System, not three sites

    One design system shared across the hub and both stores, so every location looks, reads and shops like the same brand.

  2. Editorial retail

    Serif headlines and numbered chapters make a big catalogue feel curated instead of overwhelming.

  3. Local voice

    Copy that sounds like the people behind the counter, not a big-box chain.

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